Gold has been around for ages – it’s been bandied around as a currency, flashed as jewelry, used in arthritis and cancer treatments, and in today’s times its value has rocketed sky high as a hard asset. But what exactly is its role in skincare, you may ask?
There are namely 2 types of gold – colloidal gold, which is essentially small particles of gold that are suspended in a liquid formula, and 24K gold, which is 100% pure gold. More so than enhancing the appeal of a product aesthetically, gold can potentially provide certain skincare benefits when used topically.
Here are 5 benefits of using gold in your skin care products:
Gold is a powerful anti-ageing tool
As a natural antioxidant, gold can help to protect against the free radicals in the environment that lead to wrinkles and visible sun damage.
Gold enhances the radiance of your skin
This highly sought- after metal has brightening properties. It not only helps to improve your complexion but also evens out your overall skin tone.
Gold can help to stimulate cell turnover in the skin
By increasing cell renewal in the basal skin layers, gold helps to rejuvenate the skin from within, thus enhancing the anti-aging effect.
Gold can help to prevent loss of collagen and elastin
As we get older, we lose collagen and elastin in our skin. Gold proposes to improve elasticity of the skin by giving it a firming effect.
For example, Radium’s EverGlow Liquid Gold Eye Gel is a great product for addressing fine lines around your eyes. The synergistic effect of peptides and emollients helps to plump up these fine lines, and work hand-in- hand with the antioxidant gold flakes to brighten up the undereye area.
Gold has anti-bacterial and anti-inflammatory properties
Most importantly, gold can help to calm swelling and redness caused by blemishes or other skin irritations, and it has been found useful in the control of acne. For example, Radium’s Gold PTT treatment uses nano-sized gold particles to target hyperactive sebaceous glands responsible for acne breakouts. When applied to the skin, these gold particles penetrate deeply into the hair follicles. And when a laser is applied, the gold localized in the follicles absorb the light, get heated, and induce breakdown of the sebaceous glands.
So there you have it – gold-infused skincare products are not only luxurious but they can also be functional, especially when used together with carefully chosen active ingredients as well.