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Skincare Trends to Look Out for in 2020

There is no denying that skincare and beauty is a booming business. In 2018, the global skincare industry was valued at US$130 billion. It is estimated that the global skincare market will hit US$190 billion by the end of 2025.

Another interesting observation is that the skincare industry saw an uptrend in younger consumers purchasing skincare products in a bid to age proof their skin even before wrinkles and fine lines set in.

Skincare companies have noticed this paradigm shift in consumer behavior that they are adapting their marketing strategies and improving their formulas so as to reach out to a wider audience, while holding on to their older consumer base.

Super ingredients to look out for

We plan to tell you all about the latest beauty trends that is happening in 2020 and some popular ingredients to look out for when you shop for your next serum or sunscreen!


WHAT IS IT: A powerful antioxidant found in abundance in cell walls of commelinid plants such as rice, oats and pineapples. It is also commonly found in seeds of many fruits and beans such as apples, oranges, coffee, peanuts etc. Its main role is to protect and preserve the plants.

HOW IT CAN BEENFIT YOUR SKIN: Provides overall protection for the skin by reducing visible signs of skin damage such as fine lines, wrinkles and age spots. When mixed with other antioxidants, it can enhance and boost the effects of other antioxidants. With its skin-protective compounds, it also neutralizes free radical damage and slows ageing process.

BEST FOR: People in their mid-thirties who are seeking to reduce premature skin ageing. Applying a cocktail of Ferulic Acid and Vitamin C increases the photoprotection properties and protects skin from environmental aggressors.

WHERE TO BUY: Ferulic Acid with Vitamin C, B, E


WHAT IS IT: More commonly referred to as EGF, it is a chain of protein that is naturally found in our skin cells. Its key role is to promote DNA synthesis and cell growth.

HOW IT CAN BENEFIT YOUR SKIN: EGF is a popular compound used in skincare products to help kickstart skin repair and expedite wound healing process. It also improves the skin barrier, allowing the skin to retain moisture better so that the skin stays smoother and firmer for a longer time. In addition, EGF can inhibit melanin production during wound healing process, so it decreases the chance of forming post-inflammatory hyperpigmentation or dark marks after your wound heals.

BEST FOR: People who want to replenish the low levels of EGF in the skin due to intrinsic ageing. People who are experiencing early signs of skin ageing. It is also a great product for people who have stubborn acne who want to expedite the healing process without leaving dark marks behind.


WHAT IS IT: Excretion from snails

HOW IT CAN BENEFIT YOUR SKIN: Moisturizing, expedites skin healing and regeneration. It contains allantoin, a key compound in the secretion, which calms skin irritation and stimulates new cell growth.

BEST FOR: Snail mucin is a natural compound found in snails. This means that it can be used on all skin types and it should be well-tolerated by most people without any adverse reaction. It hydrating properties make snail mucin a good ingredient for dry, sensitive skin. One thing though – as this is an animal-derived product, vegans probably should avoid using it.



WHAT IS IT: Commonly known as Alpha Hydroxy Acids (AHA) or Beta Hydroxy Acids (BHA). These are a group of synthetic ingredients that are meant to exfoliate the top layer of the skin. In recent months, a second-generation of AHA called Polyhydroxy Acids or PHA was introduced in the market. PHA are supposed to provide similar outcome as AHA but less sensitizing to the skin.

HOW IT CAN BENEFIT YOUR SKIN: AHA and PHA are water-soluble acids. They help to exfoliate the skin surface so that dull, pigmented skin cells are removed and replaced with new, softer skin. Salicylic acid is a commonly used BHA in cosmetics. It penetrates deeper into the pores to remove excess sebum and clear out the gunk in the pores.

BEST FOR: PHA works exactly the same way as AHA except that it is more suited for people with sensitive skin and prone to irritation and redness. Hydroxy acids are great for people with oily and acne-prone skin that needs gentle, yet deep cleansing solution to keep the skin free from clogs and pollutants.

WHERE TO BUY: Liberty Skin Refining Toner


WHAT IS IT: It is a clear, sticky substance that is naturally found in your body. Large amounts of HA are found in the skin and connective tissue. They are present in larger amounts when we are young, and the levels gradually decline as we become older.

HOW IT CAN BENEFIT YOUR SKIN: HA is very well-known for its hydrating, youth-preserving benefits. It reduces appearance of fine lines and wrinkles by absorbing and soaking up 1000 times its weight in water. By retaining moisture, it keeps the skin plump and hydrated. As it is a naturally occurring substance, reports of adverse side effects are extremely low.

BEST FOR: Suitable for people who have dry, mature complexion or anyone who has fine lines and wrinkles due to dehydrated skin. In addition, HA can also reduce skin irritation and inflammation, giving you fairer, brighter complexion.

WHERE TO BUY: HA Serum with Vitamin B5

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